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Los Angeles‑based Juicy Couture, famed for its iconic velour lounge sets and glam‑casual aesthetic, has opened its first Exclusive Brand Outlet in India at Phoenix Palassio Mall, Lucknow. This marks the brand’s official retail entry into the Indian market.
Juicy Couture, which is synonymous with opulent velour tracksuits, striking accessories, and that effortlessly glamorous LA attitude, is making a resurgence in India. For Gen Z and millennial consumers, it represents a new wave of aspirational fashion.
The flagship is a collaboration between Brand Concepts Ltd., which brought Juicy Couture products to India, and Authentic Brands Group, the brand’s global parent company. Their partnership serves as the foundation for a larger plan to introduce global fashion brands to Tier-2 and Tier-3 cities in India.
On the launch, Nabendu Chakraborty, COO of Brand Concepts Ltd., stated, “We are delighted to bring Juicy Couture to the Royal City of Lucknow, marking a key milestone in our strategic retail expansion... The exclusive sundowner, along with a curated fashion show, was a fitting launch to showcase the brand’s bold and aspirational identity.”
Stay tuned with Lucknow Wants for more such updates.
Where: Ground Floor, Phoenix Palassio Sec-07, G-60A, Gomti Nagar, Lucknow, Ardonamau, Uttar Pradesh 226010.
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