Ed-a-Mamma Opens Its First Store in Lucknow at Phoenix Palassio!

Lucknow's shopping scene just got greener. Ed-a-Mamma, the popular sustainable kidswear brand co-founded by Alia Bhatt, has officially opened its first store in the city at Phoenix Palassio, giving parents a new destination for thoughtfully designed and eco-conscious children's fashion.

The brand announced its arrival with the message, "Our world keeps growing with every new store. And now, Ed-a-Mamma has arrived in Lucknow!" The new outlet invites families to discover a collection created with comfort, sustainability and everyday adventures in mind for its "Mini Planeteers."

Known for using nature-inspired designs and promoting mindful fashion, Ed-a-Mamma offers clothing and essentials that blend style, comfort and environmental responsibility. The launch further strengthens Phoenix Palassio's position as one of Lucknow's leading shopping and lifestyle destinations, bringing another sought-after national brand to the city.

Whether you're shopping for everyday outfits, festive wear or comfortable clothing for your little ones, the new Ed-a-Mamma store is worth adding to your next shopping trip. Parents looking for sustainable kidswear in Lucknow can now explore the brand's latest collections right in the heart of the city.