Ahaan Panday and Aneet Padda’s Saiyaara seems to have cast a spell not just on cinema-goers but also on Lucknow’s foodies! 

The city’s love affair with the romantic drama, directed by Mohit Suri, has taken an unexpected turn—straight to the bustling lanes of Dandaiya Market.

A now-viral video captures a quirky street food stall proudly paying homage to Saiyaara. The stall is dressed up with the film’s name in bold, complete with an eye-catching menu that promises to warm your heart and tickle your taste buds. From savoury snacks to tempting bites, every item seems like a nod to the movie’s charm.

The food stall is a wonderful example of moment marketing - a real-time marketing technique that entails using current events, trends or cultural moments to communicate with an audience. The hype is enough to make this little street-style cart go viral, even if the food offering has nothing to do with the movie.

If you’re in Dandaiya Market, don’t just watch Saiyaara—taste it!